About the service
We look at how people find and use your website, then turn that information into clear decisions about what to keep, what to change, and where to focus next.
More visits do not automatically mean better business. We look at whether people are reaching the right pages, finding what they need, and taking the next step, then use that information to guide improvements.
How it runs
Six stages, turning website activity into clear business decisions.
- Agree - Decide which actions on the website matter to the business.
- Check - Make sure those actions are being recorded correctly.
- Follow - See how people move from arriving on the site to viewing services and getting in touch.
- Identify - Find where people lose interest, get stuck, or miss the next step.
- Prioritize - Decide which changes are most likely to matter.
- Review - See what changed and choose the next area to improve.
What you are left with
A clear view of where the website is helping and where it may be holding people back, with practical priorities for what to improve next. When the numbers are inconclusive, we say so.
You work directly with the people responsible for the work. Design, content, development, search, and quality all follow one plan.
Built around how clients choose
Website, search, and content should work together to help the right clients understand your business and choose with confidence.
We start with the clients you value and what they need to understand before getting in touch. That shapes the website, the content, and how people find you.
As the business grows, new services, people, and locations should fit naturally into the website, not feel added on.
You work directly with the people doing the work. We explain our recommendations in plain English and focus on what matters most.
A website that reflects your business and helps clients choose with confidence.
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