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AEVID Studio

About

We treat website, search and discovery as one piece of work.

Built to be

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found and

understood

Websites are often built as a sequence of separate decisions. Strategy hands off to content. Content hands off to design. Design hands off to development. Search gets considered somewhere near the end.

The problem is that none of those decisions are actually separate. What people search for affects the pages you need. The pages affect the content. The content affects the design. The design affects how the site gets built.

AEVID was built around treating those decisions as one piece of work.

How We Think

Approach and scope

01

One architecture

Search demand, information architecture, messaging, design and technical foundations are decided together. Otherwise, the site gets designed first and reworked later to fit how people actually look for the work.

02

Built to expand

The structure accounts for what may come next, whether that is another service, person, location or market. The website should be able to evolve without having to be reconsidered every time the business does.

03

Structured to be understood

Search engines, answer engines and AI assistants all depend on understanding what a business does, who it serves and why it is relevant. We structure content around clear entities, direct answers and relationships that both people and machines can interpret accurately.

The website should make the value of the business clear, and make it easy for the right people to find.

Team
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Head of Design
Interface, hierarchy, design system
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Head of Development
Build, components, performance
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Head of Content
Messaging, page content, editorial
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Head of SEO & Analytics
Search, AEO/GEO, measurement
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Head of QA
Testing, accessibility, release checks
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Head of Social
Channels, distribution, campaigns
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Head of Project Management
Scope, sequencing, client communication
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How work

happens

Process

Understand

Business model, audience, services, market, current presence and constraints. What the site has to do before anyone decides what it looks like.

Architect

Search demand, page strategy, hierarchy, sitemap, conversion paths, and what each page has to say. This is where most of the decisions get made.

Design

A visual and interaction system built around that hierarchy, so the design carries the credibility rather than decorating it.

Build

Production implementation with reusable components and structures that hold as the business adds to them.

Establish

Technical SEO, on-page foundations, answer-engine readiness, analytics, indexation, and launch checks. The unglamorous part that decides whether any of it works.

Refine

Real performance data arrives after launch. The system is improved against it rather than left to age.

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clients

What our clients say

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Let’s talk about
what your site
should be doing.

Tell us what the business needs from its website. We’ll tell you plainly whether we can help.

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